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Why Visalia

Why Visalia? Economic and Demographic Information

Visalia is a hidden gem in the center of California. It’s a unique blend of big city sophistication and small town simplicity. There’s nothing better than a stroll through our downtown on a summer evening with the busy cafes and open shops. You really have to visit to see what we mean. The reasons for the city’s vibrancy are in the solid economic base and the high education level of its citizenry. The economic and demographic information below was carefully compiled by The Whitlatch Group and, to the best of our knowledge, is accurate. We strive to update it regularly.

City of Visalia.jpg Visalia Industrial Park


  • #2 Most Productive Agricultural Zone in United States
  • Top 240 Small U.S. Cities for Jobs – #60 6
  • Top 400 All U.S. Cities for Jobs – #104 6
  • Top 200 Small U.S. Cities Best for Manufacturing – #18 6
  • Top 400 All U.S. Cities Best for Manufacturing – #21 6
  • Top 200 Largest MSA’s – Job Growth and Productivity

In California

  • 5th Largest City in the Central Valley of California
  • $8 Billion Agricultural Market Value Chain – Tulare County 7
  • Gateway City to Sequoia and Kings Canyon National Parks

Regionally – Central Valley of California

  • #1 in Major Higher Education Facilities
  • #3 in Population Growth All Major Cities
  • #2 in Owner-Occupied Housing All Major Cities
  • #2 in Lowest Unemployment All Major Cities
  • #2 in Graduate and Professional Degrees All Major Cities
  • #3 Median Household Income All Major cities, Including Fresno
  • #2 in Management and Professional Occupations All Major Cities
  • 30% of Workforce Have AA Degrees or Higher 2

Visalia Trade Area – Primary and Extended

  • Primary Trade Area – 495,000 Population
  • Extended Trade Area – 620,000 Population
  • Annual Trade Area Revenues – $1.5 Billion – #50 in California 8
  • Macy’s – 150,000 sq ft Retail Store
  • Visalia Mall – 500,000 sq ft – 98% Leased
  • Regional Power Center 1,000,000 sq ft 3
  • Visalia Rawhide – Class A Minor League Baseball Team 4
  • Top 20 U.S. Big Box / Big Brand Retailers 5
  • Vibrant “Downtown District” Integrated within Regional Trade Corridor
  • Naval Air Station Lemoore – Navy’s Largest Master Jet Base 1

Visalia Industrial Park – “VIP” Area

  • 2,500+ Acres Dedicated to Industrial Development
  • Lower Cost Per Square Foot vs. Valley Cities
  • In Top 200 (#99) Largest MSA’s for Job Growth and Productivity – 2012 / 2013
  • Here Today, Delivered Tomorrow – 1-Day Delivery within California; 2-Day Delivery to Western U.S.
  • Zoned Industrial Land with Infrastructure
  • Streamlined – and Phased – Permitting Process to Accelerate Construction
  • State-of-the-Art Wastewater Treatment Capacity
  • No Utility Tax
  • No EIR Required for Light / Heavy Manufacturing in VIP
  • No Planning Commission or City Council Review Requirements – Most Land Uses


  1. 8,000 Military/Non-Military Personnel plus 8,000 area-wide military retirees
  2. Visalia is #2 in the San Joaquin Valley in Higher Education Attainment
  3. Packwood Creek (Developer–The Orosco Group, Monterey, CA) Integrated Big Box and Lifestyle Oriented Tenants
  4. Affiliated with MLB Arizona Diamondbacks – Record Attendance: 128,000 Fans
  5. Costco; Walmart; Kmart; Best Buy; Target Greatland; Super Target; Sport Chalet; Home Depot; Lowes; ToysRUs; PetsMart; Jo-Ann Fabrics; Bed, Bath & Beyond; Dick’s Sporting Goods; Burlington Coat Factory; Ulta; Hobby Lobby; BevMo; Kirkland; Macy’s; Ashley Furniture
  7. Center for Economic Research & Education of Central California, Wholesale Market Chain
  8. Retail Market Rankings of California Cities based upon 2011 Retail Sales
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525 West Center Street, Visalia, California 93291, Bill Whitlatch • 559.679.6611 •, and/or Clare Whitlatch 559-737-1189,

NAI The Whitlatch Group serves the commercial real estate needs for the following California communities and their surrounding areas: Visalia, Tulare, Porterville, Fresno, Bakersfield,
Coalinga, Hanford, Lemoore, Avenal, Bass Lake, Clovis, Corcoran, Exeter, Kingsburg, Lindsay, Madera, Mariposa, Modesto, Oakhurst, Reedley, Selma, Springville, Three Rivers.

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